What we do
Wick Advisory operates across two distinct service lines. Whether you're a business shaping your reputation or a creator building your brand, we bring the same standard: strategic, tailored, and built to last.
For organisations, executives, and founders who need more than a press release.
We don't just earn coverage. We engineer reach, across traditional media, the creator economy, and search, targeted to the audiences that shape your reputation.
Executive Profiling
Leaders shape perception. We develop the platforms, messaging, and media presence that put the right voice in front of the right audience.
Reputation Counsel
Your reputation is your most valuable asset. We help you protect, position, and strengthen it, before a crisis, during one, and long after.
Narrative Building
Every organisation has a story worth telling. We shape it, finding the thread that connects your work, your values, and your audience into something that sticks.
Crisis Communications
When the story breaks, speed and clarity are everything. We get you ahead of the narrative and keep you there.
AI Presence Strategy
The way organisations show up in AI-driven environments is changing fast. We help you stay visible, credible, and relevant in a landscape that isn't waiting.
Campaign & Report Launches
From policy reports to brand campaigns, we make sure your work gets the attention it deserves.
Beyond Traditional Media
From creator economy partnerships to GEO-targeted campaigns and SEO-led content strategies, we build communications programmes that work across every channel.
Stakeholder Engagement
From investors to policymakers to the public, we build the frameworks that get the right people in the room and keep them there.
Concerned about how AI platforms describe your organisation? See our AI Reputation Intelligence offering.
A curated roster. Selective by design.
We represent talent who move across sport, culture, and entertainment. Not volume, visibility. Every name on our roster is there because we believe in their story and know how to tell it.
Brand Partnerships
We connect talent with brands that actually fit, negotiating deals that reflect real value and long-term potential.
Media Relations
Strategic media placements that build profile, not just coverage. We pitch with purpose.
Profile Building & Credibility
We develop the platforms, narratives, and media presence that turn talent into trusted names, on screen, in print, online, and beyond.
Talent Management
End-to-end support for creators and on-screen talent navigating the intersection of sport, fashion, entertainment, and culture.
Also in our offering
As AI becomes a primary gateway to information, how your organisation is described across ChatGPT, Google AI Overviews, Perplexity and Claude is now a core part of reputation management. Our AI Reputation Intelligence offering helps organisations understand, audit and strengthen how they are represented across AI platforms.
Explore AI Reputation Intelligence →