Strategic Communications & PR Firm, London
Wick
Advisory.
A boutique London firm at the intersection of reputation, influence and strategy.
Wick Advisory was founded on a simple belief, the right story, told to the right people, changes everything.
We don't just think in traditional media. We think across every channel that matters, from established press and broadcast to digital platforms, content creators, and the conversations happening in real time online. Because reputation and influence don't live in one place.
We work with a select group of corporate clients, executives, brands, and talent across the UK and internationally, spanning strategic communications, reputation management, crisis communications, and creator talent management. Every mandate is treated with the same level of rigour and discretion.
How we work
Our campaigns are exhaustive by design. We don't operate in silos, we build integrated PR and communications strategies that resonate across every channel your audience inhabits, securing coverage in the biggest outlets and working with leading content creators and talent.
We also understand that AI is reshaping how reputations are discovered and formed. From AI search to generative answers, we build strategies with that reality in mind, so our clients are visible, credible, and well-represented wherever audiences are looking.
Our reach
We operate across the UK and internationally, with experience spanning corporate reputation management, strategic communications, crisis communications, policy engagement, executive profiling, and stakeholder strategy, connecting clients to the audiences and decision-makers that matter most.
Our clients.
We advise clients across sectors on narrative and positioning, ensuring your story lands the way it should. Every strategy is bespoke, built around your goals, your audience and the moment you're in.
From executive profile building and report launches to crisis management, we protect and elevate what matters. And as AI reshapes how reputations are discovered and formed, we build strategies that keep our clients visible, credible and well-represented wherever audiences are looking.
The creator economy.
Modern reputation is built in the feed as much as the front page. Audiences trust creators, communities and cultural figures, and the brands and organisations that understand this are the ones winning the conversation.
We work at the intersection of strategic communications and the creator economy. Whether you're a brand seeking the right creative partnerships, or a founder looking to extend your reach beyond traditional media, we build programmes that work across every channel your audience actually inhabits.
From campaign and content launches to long-term creator partnerships and platform strategy, we connect clients with the talent, audiences and cultural moments that shape perception.
Our talent.
We represent talent who move across sport, fashion, culture, and entertainment. Not volume, visibility. Every name on our roster is there because we believe in their story and know how to tell it.
Whether you're growing your platform or managing your reputation, we handle the strategy so you can focus on creating the content your audience loves.